Social bakery „MamaPan”
Article published on 26-08-2017
Irina Sorescu, executive president of „MamaPan” bakery, talked to us at UNESCO’s Academy of Young Women about how this social enterprise manages to stay viable and ensure the lives of employees, mothers with many children or mothers who raise their children alone.
Social businesses aim to create jobs for vulnerable people, stimulating the use of neglected working potential, and preventing social marginalization of those in atypical or difficult situations, as well as reinvesting profit to social activities.
The „MamaPan” project was born after the founders found that a very low percentage of single mothers or with many dependent children managed to find and keep a job, because of their special family circumstances. Thus, attention was focused on this economically and socially vulnerable group, with a significant risk of marginalization and social exclusion, by offering decent pay jobs in a work program that allows women to dedicate time to their families.
„At MamaPan we do more than bread, we have a social mission! We started this project, first of all, from the need to support the single mothers in the community, then we wanted to create a natural, living product, as in old times, and to build a sustainable business. We built, with the help of women in situations of economic and social difficulty, a healthy product that we can provide to the community in a responsible manner! „ Irina Sorescu